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LifeScience Services:		 6
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Extranets Consultants
Tailored Content
The content added to the extranet can be tailored to each type of user thereby providing a central resource and support aid for each individual group.

Extranets are an invaluable tool for small companies with limited resources in terms of personnel and funding as they provide a powerful 'first line response' for clients and distributors ensuring that information is available at all times and not only when the office is open or specific employees available.

An extranet is advantageous in terms of not only providing increased responsiveness and service to customers but also in providing a valuable mechanism to free up time which is often tied up giving the same answers and information time and time again.

For Customers
Clients and prospects are lost by leaving the door open !

Existing clients will stay with you so long as you can keep in contact and support their needs. Providing the following in a self-help area will help answer many immediate needs freeing up time for more personal contact:

• USER MANUALS
• FAQ
• DISTRIBUTOR INFO
• APPLICATION NOTES
• TRAINING VIDEOS
• QUALITY SYSTEM CERT
• PUBLISHED ARTICLES
• PRICING INFORMATION
• BROCHURES
• LEAFLETS
• FLYERS
• CONFERENCE INFO
• CONFERENCE STANDS

In the event that a customer or prospect can not get an instant answer then the door is left open for a competitive solution to be offered. Sales people wait for such opportunities in order to convert clients.

For Distributors
Distributor performance is directly related to how much of their time you can convince them to dedicate to your product range compared to their other supplier's offerings. Key to decreasing the inertia related to an effective distributor product launch and ensuring that the minimal effort is required to continue a marketing campaign and product support program. A distributor will sell whatever takes the least time investment relative to its profit. Distributors do not usually have the resources to effectively carry out market research so its up to the supplier to 'hold their hand' and provide information about where, when, why and how a product should be sold.

The extranet helps distributors help themselves by easily being able to obtain the following:

• COMPETITIVE COMPARISONS
• PRODUCT PROFILES
• PRODUCT IMAGES FOR MARKETING
• EDITABLE BROCHURES FOR TRANSLATION
• ORDER & DISCOUNT INFO
• WORKSHOP AND PROMOTION INFO

Centralisation of information is not the only function or an extranet. Distributor contact information can also be held in the extranet database, which then ensures that distributors maintain their profiles and conference lists up-to-date. The 'Mailshot' feature provides a simple and timesaving method of efficiently circulating information to your distributor network - a monthly newsletter sent to distributors, clients and prospects ensures your company is always in their mind.

Sales Channels

• Outsourcing

• Web Marketing

• Online Surveys

• Translations

• Extranets

• Legacy to Web

 All our consultants have experience working in the Biotech sector ranging from providing assistance with M&A activity and Outsourcing through to complete brochure, E-Marketing and corporate brand building projects.

In addition to our technical and business experience, we provide innovative and effective business strategies, adding further value to your business.

With over 15 years experience in development and mangement of Life Science distribution channels throughout Europe, Middle East, Far East and the USA, our export specialists will ensure we recommend the most suitable partners for your business.

Quotation:
"The really good idea is always traceable back quite a long way, often to a not very good idea which sparked off another idea that was only slightly better, which somebody else misunderstood in such a way that they then said something which was really rather interesting."
- John Cleese